Syedmaz Harhasan

Commercial houses use various items for promoting their business. Starting from the business cards, labels, and envelops to pens, mouse pads, buttons, and even desk supplies are used by them for the purpose. The pattern of use however is the same as is the end objective. Companies print their logos, company name and address, contact details and messages on such promotional products so that they remain in view of the users and anyone approaching the user.

Among thousands of customized promotional products, the promotional mugs stand out as they combine all the requisites of good promotional products into one. They provide the space to display all your details conveniently and they remain in constant use of the users and his or her guests.

There are some special promotional mugs befitting the occasion. It is not that you can use the same type of mugs for all occasions. For example, your special mug could have bio-color exterior with a clean white interior. Such a mug will make one of the best promotional tools for promoting your business.

Why special mugs? It is because you cannot expect your mug for drinking tea or coffee in office or drawing room just the same as you find in the roadside stores. They have to look special so that the clients would be attracted to use them and it will also give them a feeling of satisfaction getting such promotional merchandise free of cost.

Phenomenal rise and immense popularity of mobile technology has promoted the marketers to take advantage of the rise in the Short Message Service or text message service that are ordinarily called SMS. The system is gradually outdoing the traditional media ads like the print media advertising and other such processes. 

SMS messaging services are used with short codes provided by the carrier. There are various such mobile messaging processes now available besides the main system. The other ones are Bluetooth, infrared and Multimedia Messaging Services. These methods are not only threatening the print but also the electronic media based advertising process like the Television advertising. You will be astonished to know that during 2007 there was $50 million worth of SMS marketing alone in United States. 

Like all other media advertising processes, you have to clearly understand the requirements of the customers and you will also have to plan out how you are going to fulfill them. However everything said and done mobile has a huge potential to be used as online advertising media. 

One drawback is that unlike mobile billboards or other electronic and print media the providers are only the mobile operators. Mobile provides the advertisers an opportunity to reach a mass individually which no other method of media advertising can provide. There is a personal touch to all this that is sadly lacking is mass appeals made by various organizations using other media.